App Store Scam of the Week: ‘TabControl Extension’ for Safari 

Jeff Johnson:

These purported reviews, all but one of which is 5 stars, are all in English. Yet none of them is in the US App Store. I also looked at other English-speaking countries such as Australia and Canada but found no reviews. Also suspicious is that the name of every reviewer was a first name followed by an initial for the last name. If you’ve ever looked through App Store user reviews, it’s unusual to find this naming format. In most cases, the name on App Store user reviews is a uniquely chosen username, with no space character, often suffixed by a number.

The final and most conclusive evidence that these reviews are fake, totally invented out of thin air by the developer (or more likely, by an LLM), is that the dates on the reviews, such as “Mar 12,” predate the release of TabControl Extension in the App Store!

God only knows what this obvious AI slop scam is doing with the data from users’ Safari tabs. It’s currently the 12th or 13th most popular Safari extension in the App Store.

Reed Jobs Tells a Neuroscience Story 

Watch this. No words needed, everyone can feel it. Genes are a hell of a thing.

Nature Is Healing 

Basic Apple Guy:

Apple just dropped the hardest icon glow-up for the new Chess icon in macOS 27 Beta 5.

Comparison of the Chess app icons in MacOS 27 Golden Gate: betas 1/2, betas 3/4, and an all new-icon for beta 5. The earlier ones show a flat brown knight. The new one in beta 5 shows a fully-articulated 3D silvery knight. The new one looks great. The previous ones look like shit.

This is not just a tweak or small improvement. This is the difference between total shit and a really nice icon.

The Economist: ‘How to Spot AI Writing’ 

The Economist (‘twas a gift link, but alas, I guess gift views have been used up — here’s an archive link in case the gift links is vexing you):

You can discover AI’s hallmarks by comparing the writing of man and machine. To do this you need a baseline that is distinctive and familiar. The Economist turned to prose that we’re sure is human and that readers will recognise: our own. We designed a study to ask top LLMs — OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and xAI’s Grok-to write versions of our articles without consulting the web. (As a prompt, we gave them the AI-generated summaries that we have experimentally added to some of our articles.)

This gave us a corpus of human and AI creations and we compared them across 55,940 sentences and 1.2m words. To make sure we were detecting AI quirks rather than our own, we also checked the AI texts against journalism from CNN, the New York Times and the Washington Post. Excerpts from hit novels published between 1950 and 2022 offered another test.

Our findings are surprising. AI prose is distinguishable by word and punctuation choice as well as sentence and paragraph structure. But its hallmarks are not what you might expect, partly because its writing style has changed with software updates. That does not mean that LLMs are great writers: their prose lacks lucidity and elegance and is often formulaic. So those aspiring to be impressive (human) storytellers should avoid the following peculiarities in their own prose.

On point for today.

Some specific findings:

Much of this language could be described as what George Orwell called “pretentious diction”. He railed against writers who “dress up simple statements” with complicated words and jargon to sound clever. Such pontificating penmen, Orwell observed, also believe that “Latin or Greek words are grander than Saxon ones”. (Bots agree: more Latinate suffixes crop up in their writing than in human texts.)

Then look at punctuation. Many believe LLMs stuff their prose with em-dashes, but that is not true after the most recent updates. Today only Claude uses more em-dashes than human writers, with ChatGPT using markedly fewer than any other writer in our study. Humans rejoice — and start using dashes again.

A better way to spot AI-generated writing would be to look for texts without much punctuation at all. LLMS are very Joycean about it: they use fewer commas and semicolons than humans (and hardly any parentheses). They use less punctuation in part because they write longer sentences — “and” is their most overused word — and in part because they do not quote experts.

Alex Micek on BMW’s iDrive ‘Special Surprises’ 

Alex Micek:

In the future, I will feel angry if my car strands me on the side of the road.
I will feel angry if the motor brushes fail expectedly.
I will feel angry if it leaks water.

By contrast, I don’t feel anger when the car tricks me into seeing an advertisement. Instead, I feel a deep, smothering, let-down at the promise of futurism. Bottomless despair is probably inappropriate; a symptom of the misanthropy I should grow out of. But. In the meantime, I feel helpless, discouraged, deeply sad.

Such a good take. I should not let 19 years pass again between linking to his writing.

BMW Probably Paid Sony for the Spider-Man Dashboard Ads, Not the Other Way Around 

This didn’t occur to me but should have — BMW paid Sony to place BMWs throughout the new Spider-Man: Brand New Day movie. They’re not just in the movie but part of the story. So it’s probably the case not that Sony paid BMW to put Spider-Man animations in the dashboards of every late model BMW on the road, but that BMW offered to do it as part of the promotional deal they paid Sony. So BMW probably paid Sony for something that ultimately infuriated a bunch of BMW’s own customers. Geniuses.

Mark Zuckerberg Posts 6,500-Word AI Essay 

Two weeks ago Zuckerberg published a 1,000-word essay, “The AI Future Is for Everyone”. This week he published an expanded 6,500-word version of the essay on Meta’s website. Somehow it almost says nothing more than the original. This tidbit, however, struck me as notable:

For example, in Richland Parish, Louisiana, where Meta is building a large data center, teachers received a $50,000 bonus this year because of the increased tax revenue from our investment. The superintendent told us that teachers are now moving there from across the country and he believes it will become one of the nation’s best school districts.

Unlike the concern about knowledge work displacement, there is a shortage of skilled tradespeople like carpenters, electricians, and construction workers to support the demand for infrastructure buildout. Meta has created America’s Workforce Academy to provide free training for skilled tradespeople and guaranteed high-paying jobs in the areas we’re building data centers.

Those $50K bonuses to public-school teachers are real, and they’re more than most of those teachers’ annual salaries. That’s the sort of thing that could turn public sentiment on data center construction around. But it hasn’t turned around yet.

The Talk Show: ‘Getting the Snack Right’ 

Chance Miller returns to the show. Topics include iOS 27’s progress over summer, live baseball in Vision Pro, the RAM crisis, Apple’s trade secret lawsuit against OpenAI and io, and the EU/DMA situation.

Sponsored by:

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Netflix Has Peaked 

Andrew Sharp, writing at Sharp Text last month after Netflix’s earnings, asking “Is Netflix Washed Now?”:

I offer this observation as a swirl of heightened anxiety surrounds the company, so let me clarify one thing up front: I’m not predicting imminent doom. Netflix content reaches a staggering 85% of American viewers and has 325 million subscribers globally. Growth is slowing, but that’s the law of large numbers. If practically everyone in America and much of the world is already subscribed to some version of Netflix, and churn rates are still low, then any concern is relative. Going forward: cable is still dying, and even if the biggest premium distribution platform in the world can’t make great content of its own, it can still license movies, TV and sports rights. Netflix can then spread those costs across hundreds of millions of subscribers and a steadily growing ads business, seeing more engagement in a week than Apple TV sees in a year.

So no, the company’s not doomed today or destined for collapse tomorrow. Instead, I think what’s interesting to consider is that Netflix has almost certainly peaked. As a cultural force, as a business success story, and as an entertainment death star destined to swallow Hollywood whole, the arrows are all pointing the wrong direction.

Sometimes the problem with a company isn’t that it isn’t a good business, but merely that it isn’t as good a business as it holds itself up to be. A billion-dollar business ought to be a good thing, but it’s a disaster if the company is valued by investors as a trillion-dollar business. That’s Netflix.

To me it’s backwards that Netflix is valued at $300 billion, roughly the 50th most valued company in the world, and Disney is valued at $180 billion, roughly 120th. Netflix has a streaming video service and owns some IP, like Stranger Things and Squid Game. Disney owns two streaming video services (Disney+ and Hulu), and owns some IP. Little stuff like Mickey Mouse, Star Wars, Marvel, the Disney princesses, and everything from Pixar. Netflix has started dabbling in sports; Disney owns ESPN. Disney owns the world’s biggest and best theme parks and an entire cruise ship line.

It’s true that Netflix’s streaming service is by far the biggest in the world, and likely will remain so for the foreseeable future. But Disney+ combined with Hulu is clearly in second place globally.

For the most recent 12 months:

DisneyNetflix
Revenue$97 B$48 B
Net Profit$11 B$14 B
Net Margin11.5%28%

Netflix is generating slightly more profit on half the revenue. With its theme parks, resorts, and cruise ships, big parts of Disney are effectively hardware, not software — so it’s almost inevitable its margins will be lower than a pure software play like Netflix. But those “hardware” businesses diversify Disney. How confident are you that Netflix will remain the undisputed leader in streaming 10 years from now, or 25? I’d bet good money that Walt Disney World will be the world’s biggest, best, and most profitable theme park 50 years from now. And it’s a joke to compare the value and longevity of the two companies’ IP.

I don’t know that Disney is undervalued by the market, but I sure think Netflix is overvalued. And as for quality, I’ve watched a bit more Netflix original content this summer than I had of late. David Attenborough’s A Gorilla Story was a splendid documentary, but nature documentaries don’t pay the bills. A few other things I watched (or at least watched part of) were absolute dreck. Not high-quality fun trash like Tiger King but amateur-hour I’m-worried-I-lost-a-few-IQ-points-by-watching-it trash. We pay $27/month for Netflix premium and I can say unequivocally that it’s not worth it. I continue paying for it because I’m willing to overpay for it the same way I am for beverages at a hotel — it’s money I’m willing to squander, knowing full well I’m squandering it.

It feels to me like Mr. Market is getting increasingly skeptical whether Netflix justifies its valuation, and Netflix is getting a little squirrelly and desperate trying to come up with an answer. Simple question: what’s their moat? It sure isn’t content quality.

Anthropic Posts ‘How Claude Marks AI-Generated Content’ Without Explaining How Claude Marks AI-Generated Content 

Anthropic support page:

Anthropic has signed the EU AI Act’s Article 50(2) Code of Practice on Transparency of AI-Generated Content, as a provider of both generative AI models and generative AI systems. This article describes how we’re planning to put those commitments into practice, how marking works, and what its limitations are. We’ll update this article and publish more detailed technical guidance as it becomes available.

Regarding generated plain text output:

When a supported Claude model generates text, it weaves an imperceptible watermark directly into the text itself. You won’t see it, and it doesn’t change the meaning, quality, or readability of Claude’s response.

Because the watermark is part of the text, it will travel with the text when it’s copied and pasted elsewhere, and may persist through some editing. Watermarking will be applied at the model level, which means it will be present no matter which Claude product or surface the text comes from. [...]

We’re also working to enable users and other third parties to detect Claude’s embedded watermarks and provenance metadata. Detection checks whether a piece of text or a file carries a supported Claude mark. If a supported mark is found, it indicates that the content may have been processed by Claude.

We’ll share details on detection mechanisms in forthcoming technical documentation.

Anthropic is claiming this is for compliance with an EU law but that “Marking will apply to output from supported models wherever Claude is offered, worldwide.”

This is infuriatingly opaque. I won’t speak to the “signed provenance metadata” they say they’ll be embedding in generated files like PDFs, SVGs, PNGs, and JPEGs. That’s important but it’s complex. Plain text is simple. A string of text is just one character followed by another. At first I presumed that Claude is going to start “embedding” invisible characters/byte sequences between visible characters — which would unavoidably cause immediate problems.

Let’s say I have Claude generate the phrase “Hello world”. (Two words is surely too short to bother with “AI generated” detection — I’m using a two-word phrase here for simplicity in the example.) Claude creates the string of characters “Hello«invisible characters that comprise a “watermark” here» world”. I paste this on the web. Humans who look at it will see “Hello world” but the invisible characters are there. Character-count-limited social media platforms will show that the string contains more than the 11 visible characters in “Hello world”.

If the “watermark” is not comprised of invisible characters but rather visible ones, how in the world does this jibe with their claim that it’s “imperceptible”? This Reddit thread claims that’s how it will work — “It’s a form of steganography where the model subtly biases its word choice to create a statistical pattern that can be detected later.” How in the world can that be squared with “it doesn’t change the meaning, quality, or readability”? And any sort of semantic detection like this is going to cause false-positive problems.

If I ask a tool to generate text or suggest text for me, I expect that tool to generate the best possible word choices it can. Not corrupt its output for the sake of watermarking. If they go through with this, this ought to be poison to the Claude brand.

What happens if you copy my text and quote it in something you write, by hand? Now you’ve got a watermark in your prose, invisible characters or something, that implicates that your prose is AI-generated? Even though you didn’t use AI and just copy and pasted text from me? Madness.

They obviously need to explain exactly what they’re embedding in text if anyone is actually going to detect it, but if they explain it, anyone can simply remove it. And what happens, for example, if someone just OCRs Claude-generated text rather than selects and copies it? This is all so stupid. I have never been happier that I’ve never actually used Claude for anything.

What’s New in iOS 27 Beta 5 

Zac Hall at 9to5Mac has a good rundown of new features and changes in beta 5. Some app icons got tweaks (the Siri app in particular looks much cooler now), and a bunch of the existing American and British Siri speaking voices now have the Pace and Expressivity adjustment sliders.

Also interesting: the OS 27 releases were stuck at beta 4 for 22 days. That’s a week longer than usual. Will Hains (my Kotoba friend) maintains a wonderful single-page website tracking iOS version release date history. For these summer “next big version” comparisons, it’s best to filter by “*.0” releases. Do that at Hains’s website and you can see a fairly clear pattern: betas 1 through 4 typically last about two weeks each; then starting with beta 5, Apple switches to a roughly weekly schedule until the end of the beta cycle. I wouldn’t read anything into that other than to expect beta 6 next week and beta 7 the week after that.

‘Friday Night Baseball’ Will Start Broadcasting Games Live, in Apple Immersive, on Vision Pro 

Apple Newsroom:

For the first time, baseball fans can take in all the action of “Friday Night Baseball” live in Apple Immersive on Apple Vision Pro, leveraging 3D video recorded in 8K with a 180-degree field of view. On August 28, viewers with Vision Pro will experience the iconic Red Sox vs. Yankees rivalry from unique camera angles that place viewers right in the game, immersed in the drama of each at-bat, the celebrations in the dugout after a big hit, close plays at the outfield wall, and more.

The experience features bespoke commentary from Paul Severino (play-by-play), Xavier Scruggs (analyst), and Michelle Margaux (sideline reporter); dedicated replays; and an immersive graphics package that includes team lineups and stats floating in the viewer’s space. During breaks in the action, the broadcast remains live, immersing viewers in the stadium experience from all angles as ambisonic microphones capture sounds in Spatial Audio.

Hot damn, they even picked the best rivalry in sports to kick it off.

Michael Tsai on My Retraction of the Astrology/Astronomy App Store Rejection Story 

Michael Tsai:

I’m really unhappy about this, both for my role in spreading a false story and because I think it will hurt the cause of reforming App Review. I know there are many crazy rejections and have experienced some first-hand. This story was believable because of that well-known history and because Godier didn’t seem like a nobody trying to get attention — he was the developer of another highly regarded app. But now people are going to point to true developer stories and accuse them of being fakes, too.

Same.

‘The Problem With Vibe-Coded Flattery’ 

Ernie Smith at Tedium:

I’m seeing email after email suggesting these users built a thing they’re truly passionate about. But if we can’t trust that this passion is real, legit, and from the heart, we’re in trouble.

Take a step back. Is this thing you built a reflection of you?

I think it’s fun and exciting that I’m getting a lot more emails about a lot more new apps. But a fair chunk of those emails are themselves clearly written by an AI chatbot. It’s so obvious. Those go straight in the trash.

The NYT and WSJ on Apple, China, and the RAM Crisis 

Kalley Huang, reporting from San Francisco, and Ana Swanson, from Washington, for The New York Times (gift link):

Apple, which has cited the memory chip shortage for recent price increases, is working with other consumer electronics companies to push for permission to buy memory chips from China, which faces certain restrictions, seven people said.

Apple was in talks in 2022 to buy memory chips from Yangtze Memory Technologies Corporation, or YMTC, but those efforts fizzled under pressure from U.S. lawmakers.

Many officials appear unsympathetic to Apple’s desire to buy Chinese chips, because the company has promised for years to move more of its supply chain to the United States but has made only small steps toward that goal, four people said. Other critics of the plan said that China was also experiencing a similar chip crunch, and had proved itself to be a risky supplier when it restricted its mineral exports last year.

Raffaele Huang and Rolfe Winkler, reporting for The Wall Street Journal (also a gift link):

Apple has been testing memory chips from China’s CXMT across product lines including iPhones and MacBooks, according to people familiar with the matter, as the U.S. company addresses a memory crunch during the artificial-intelligence boom.

Apple has held early talks with CXMT about supplying components with the goal of using them in some devices sold in China, the people said. Apple hopes to win the White House’s blessing to do business with the Chinese company. [...]

Apple often tailors components to its devices to maximize performance. Using standard CXMT memory chips could force Apple to redesign certain parts of its products. Industry analysts also say CXMT’s technology still trails its foreign competitors, in part because the company’s access to the most sophisticated chip-making equipment is restricted.

At present, CXMT wouldn’t be a panacea for Apple. The Chinese company has maxed out its production capacity this year, leaving little room for new international clients, the people familiar with the matter said.

The gist of both reports is that just like in 2022, Apple might not get permission from the U.S. government to use Chinese RAM, even for devices sold in China. And, even if they do secure permission, it might not actually help much with the supply crunch.

WorkOS: Connect Your Agents to Your API 

My thanks to WorkOS for, once again, sponsoring DF last week. What’s the best way to connect AI agents to your API? REST is great for human developers; MCP serves the agents. Many teams treat REST and MCP as competing standards, and through choice or necessity, pick one. But they ought not be considered rivals. They’re separate layers. Most MCP servers just call REST internally to do the real work. The best ones don’t convert every endpoint into a tool, they focus on what the agents are actually trying to accomplish.

That layered approach also means shipping OAuth 2.1 with scoped tokens. WorkOS AuthKit already speaks that spec, so you skip building an auth provider on top. Check out WorkOS’s breakdown on MCP vs. REST.


Retraction: The App Store Rejection of the Week That Was, in Fact, a Correct Rejection

Yesterday I published an article titled “App Store Rejection of the Week: Dark Hours”. I have retracted it. Its premise was so fundamentally wrong that there’s no point merely correcting or editing it. Even the title, as I explain below, was inaccurate. Although the original is now retracted, I’m not memory-holing it. The text of the original story is available, for transparency and accountability, in plain text (Markdown, natch) and PDF (preserving original presentation). Both of those versions include a preface at the top linking to this retraction. The URL for the original story now redirects to this one that you are currently reading.

To the best of my recollection, this is the first post I’ve retracted in the 24 years I’ve been writing Daring Fireball. I hope it’s the last. I was misled, both overtly and through omissions, in several ways, but what I publish is my responsibility, and I apologize for the error.

Terry Godier first came to my attention in February, when I linked to his excellent interactive essay on RSS feed reader design, “Phantom Obligation”, which essay introduced Current, Godier’s new RSS reader that he made to exemplify the ideas from his essay. Current is, deservedly, a bit of a breakout hit. (E.g., David Pierce, at The Verge, put it on a very short list of iOS-exclusive indie apps that keep him from switching to Android.) In March I linked to another interactive essay from Godier, “The Last Quiet Thing”, and again in April to a post regarding the App Store’s 5-star review system. I struck up an iMessage correspondence with Godier around when I first linked to his work.

Yesterday Godier posted “Browsers Have Standards, the App Store Has Judgment”. As originally published, that post contained these two paragraphs:

A while ago I tried to submit an iOS app for Dark Hours, my astronomy website for normal people. It was rejected on the grounds that it was astrology.

It has no tarot function, no horoscopes, and nothing that I, or anyone else I’ve asked, would associate with astrology.

Those paragraphs, at this writing (August 8, 11:00 pm ET), have been deleted and replaced by this:

Note: the original version of this post had a section here about an astronomy app I am working on that began as an astrology app and was rejected after having the astrology content removed. App store [sic] review reached out to me and let me know that they had apparently never been given the updated build and that the app should be fine to submit now.

You can now see the problem that has led me to fully retract my original post, given that my post was entirely predicated on the premise that Godier’s original description of the rejected app was true — that the app “has no tarot function, no horoscopes, and nothing that I, or anyone else I’ve asked, would associate with astrology.” The truth is, the app, as originally submitted by Godier to the App Store (under the name “Asterly”, not “Dark Hours”), was entirely dedicated to astrology, not astronomy, and did in fact include a “Tarot card of the day” feature amongst other occultist horseshit.

The grounds of Apple’s original App Store rejection of the app, and the rejection’s upholding by the App Review Board, were correct.1 I wrongly took Godier at his word, both in his public blog post and in private iMessage correspondence yesterday, that the rejection wasn’t just merely debatable, but completely and rather preposterously ungrounded. Whether Godier ever submitted a build of “Asterly” to the App Store that contained no occult horseshit and only the hard-science astronomy features that were present in his “Dark Hours” website that was available for the last week, I don’t know. But I have no reason to believe that he did.

My disdain for astrology is so utter, and my esteem for Godier’s previous work so high, that it simply never occurred to me that he might have actually made and submitted to the App Store an astrology app, let alone that he’d then feign surprise and frustration that an astrology app was rejected for being an astrology app. I showed him a draft of my post before publication, to make sure I had the story straight, and he offered not a word of caution, only gratitude for my drawing attention to the matter.

It gets messier. Godier’s astrology app that he submitted to the App Store back in January was named “Asterly”. That was still the name when the App Review Board upheld its rejection in April. According to Godier, frustrated by the App Store’s rejection, he ported the astronomy version to the web, launching it last week under the name “Dark Hours” at the domain darkhours.io. (This is why it was incorrect for me, in the very title of my post, to claim that Apple had rejected an app named “Dark Hours”. They rejected an app named “Asterly” and had never seen an app from Godier named “Dark Hours”.) Yesterday, after I linked to Godier’s post and Hacker News then linked to my post, Godier’s “Dark Hours” (with a space) came to the attention (and justifiable surprise) of Miguel Beher, creator of an open-source “astrophotography and dark-sky planner” project named DarkHours (no space). Beher’s GitHub project contains the source code, and the actual web app is freely available at the domain darkhours.app. In an uncomfortable exchange between Beher and Godier on Bluesky, Beher pointed out that Godier’s Dark Hours had the same bug as Beher’s that routed people to “random fields in Mexico”. Earlier today, Godier took his web app down and redirected his darkhours.io domain to Beher’s darkhours.app.

At the end of my now-retracted post yesterday, assuming I had righteously and rightly skewered Apple for an egregiously erroneous App Store review rejection, I wrote:

Mistakes happen. But in a functioning system mistakes get corrected, and mistakes as obvious as this one get corrected almost instantly and include a quick apology for the conflation.

Obviously it was I who was mistaken. This article is my correction, and I apologize to all who read and believed my now-retracted post, and to the reviewers at the App Store whose competence (if not literacy) I besmirched. I am deeply sorry about that. Won’t happen again. 


  1. Regardless of one’s opinion regarding pseudoscience and occultist horseshit — pro, con, or indifferent — one might reasonably think it wrong for Apple to disallow or discourage such apps from the App Store. In fact, there exist plenty of such apps in the App Store, and Apple has even run “Best Astrology Apps” editorial features. Apple’s stance is basically that the App Store has enough of these apps (and I suspect they’re a common source of scams, given that by their very nature they target the gullible). Guideline 4.3(b) states (emphasis added):

    Certain kinds of apps, such as dating, flashlight, sound effects, wallpaper, simple timers, and fortune telling, are well established on the App Store and we will not accept new submissions unless they offer a meaningfully different or improved experience. We may remove these apps from the App Store going forward if they are not updated, improved, or do not attract customers. Other kinds of apps, such as drinking games, Kama Sutra, fart, and burp apps, are mediocre, low-quality, or low-effort and do not add value to the App Store.

    That serial comma, ever useful, gives hope to anyone hard at work on a “fart and burp” app. ↩︎


Corrupt Minds Think Alike 

Tariq Panja, reporting for The New York Times:

The five men should have been in a celebratory mood. FIFA had just pulled off a World Cup that broke records on a number of fronts. Its spectacular culmination, the final, was a day away from kickoff.

But their mood was anything but jubilant. The men, a group of top directors known as the FIFA bureau of the management board, had been summoned to a hastily organized meeting at the Waldorf Astoria hotel in Manhattan, according to three people familiar with the discussions speaking on condition of anonymity because the talks were private. The directors had until midnight to sign off on a plan that threatened to change soccer forever and would almost certainly lead to a major schism among the sport’s leaders.

The project purported to sell a 20 percent stake in FIFA to a group of investors led by Joshua Kushner, the brother of President Trump’s son-in-law Jared Kushner. Such a move would put into private hands a portion of the World Cup, an event that has been run and controlled by FIFA, a nonprofit in Zurich, for 96 years.

I don’t know what’s dumber — this stupid corrupt scheme to privatize the World Cup, or me, for not assuming from the start that the Trump family was involved in it somehow.

Maybe ‘Steal Underpants by Blowing a Fortune on AI Tokens’ Is, in Fact, Not a Good Business Plan 

Joseph Cox, writing for 404 Media (paywalled, sans gift links, alas):

Consulting giant Accenture is trying to figure out how to stop non-technical workers from blowing through companies’ AI token budget on trivial tasks like converting PDFs to presentation slides, according to leaked audio obtained by 404 Media. Across the industry Accenture is seeing “soaring token spend,” according to the audio. [...] It also undercuts the narrative that superpowered engineers generating mountains of code are behind the AI boom. In many cases it is non-technical staff burning through tokens for non-specialized tasks. [...]

At one point in the meeting, Kwak and Eduardo Salamanca de Diego, senior manager of product management at the company’s Center for Advanced AI, start presenting about what is described as “token ops.”

Kwak says he knows people aren’t using slides these days, but he has some. As he appears to be preparing to present, Stuart Henderson, Accenture’s client group lead, interrupts. He jokes he hopes Kwak didn’t just convert a PDF into images and then into Markdown files. “I’m learning that’s one of the big token chewers,” Henderson says. “Turning PDFs into Markdown: is that right?”

That’s when Kwak says that’s what Accenture’s own data shows.

My impression of consulting giants like Accenture (McKinsey, Bain, Deloitte, KPMG...) has always been that they are very good at looking smart but in fact very bad at actually being smart. The idea that they’re spending serious money on AI tokens to turn PDFs and PowerPoint decks into Markdown only makes me think I’ve overestimated the median intelligence of the people who work there. I really thought Markdown couldn’t get more successful but this takes the cake. I love it that my little baby is helping burn these companies’ cash. This is so stupid it hurts to think about.

Markdown is something you start with because it’s easy to write and universally readable. You write Markdown and use that to make slides — like, say, with iA Presenter — not the other way around.

(Via Simon Willison.)

Simon Willison on Blogging 

Simon Willison, with Cynthia Dunlop for her tech blogger interview series (from back in January, but he just got around to linking to it so I just got around to seeing it):

Any lessons learned that you want to share with the community?

My number one tip for blogging is to lower your standards! Aim to hit publish while you are still actively unhappy with what you have written, because the only alternative is a huge folder full of drafts and never publishing anything at all.

Nobody will ever know how perfect the thing you intended to write would have been. The flaws you see in your writing are invisible to everyone else.

This is excellent advice. Me, I try to get into the mindset of playing live music, not recording a studio album. Except when I’m writing a piece where I really want it to be an album. Those aren’t rare, per se, but they’re occasional. If I tried to make every post a hall-of-famer I’d never get anything out.

I’m aiming for professionalism. I’m performing live in front of an audience — not just jamming in my garage or bedroom, fucking around. So I’m careful and concentrate. I want to hit every note, in time. But at my best I’m moving from song to song.

But that leads to Dunlop’s next question for Willison:

Your advice for people just getting started with blogging?

Just start. It’s so easy to get caught in the trap of obsessing over the design of your blog, and planning for content that you never actually get around to writing. As long as each entry has a date on it and a permanent URL, it counts as a blog. I think adding an Atom or RSS feed is important too, but you can get started without one — don’t treat that as a blocker.

Don’t worry if nobody reads it. People are unlikely to stumble on your blog organically, but what matters is not the quantity but the quality of your readers. If the only person who reads your blog is a hiring manager that you send a link to, and that gets you an interview, your blog has already paid itself off many times over.

That’s the hard part about getting started, or at least it was for me. When you already have an audience it’s easier to take it seriously, to concentrate, to focus, to strive for perfection even though you will fall short. If you’re playing music in an empty room it’s harder to do that, to play the same way you would with an audience of dozens, hundreds, or thousands of people in front of you.

But just imagine they’re there. They will be if you keep it up. That’s one of my bits of advice to new bloggers: I firmly believe all blogs eventually get the audience they deserve, if they keep going. Write for the audience you want, not the audience you have.

Google Earth Retracts AI Tool for Making Fake Satellite Images After It Was Immediately Abused Upon Release 

Jeremy Hsu, Ars Technica:

Google briefly allowed anyone to create AI-modified versions of satellite imagery available in Google Earth — before quickly reversing its decision as people shared examples of AI-generated pictures that illustrated the potential for misinformation and disinformation.

Momentum!

Some New Data Centers Are Necessary 

A bunch of mine are stored here.

An AI Model From Meta Also Hacked Another Company During Testing 

Simon Willison:

So that’s Anthropic, OpenAI, and Meta. Google Gemini really needs to catch up on accidentally cyberattacking other companies.

I’m surprised Willison hasn’t heard about how much momentum Gemini has.

Meta: Introducing Muse Code and Muse Spark 1.2 

Meta AI:

We’re excited to release Muse Code (beta), a terminal coding agent powered by Muse Spark 1.2, our newest model. This marks our next step toward the frontier, with larger and much more capable models on the way. [...]

Muse Code takes on complex software engineering tasks across large repositories: planning changes, writing code, and validating the results. It can coordinate multiple persistent subagents for each task, solving difficult problems faster, more accurately, and with less intervention.

Terminal-only (so far), so it avoids the whole native-app-versus-Electron-shit-sandwich debate. They’ve embedded some fun interactive examples of Spark’s output right in the web page.

Simon Willison:

An interesting twist on pricing is that the model is offered as two different model IDs. muse-spark-1.2 is priced at $1.25/million input and $4.25/million output — close to Gemini 3.6 Flash ($1.50/$7.50) — but if you agree to let Meta use your data “to improve our products” you can use muse-spark-1.2-contributor which is $0.10/$0.20 — a huge discount, closer to GPT-5.6 Luna ($0.20/$1.20) and Gemini 3.1 Flash-Lite ($0.25/$1.50).

That’s over a 10× discount in exchange for giving your data to Meta. I can see the appeal if you don’t care about the privacy of your data and code, like, say, if you’re using Muse Spark to generate code for a throwaway project, or for something that’s open source anyway. But I wonder if Meta has considered that this offer might spook would-be users who absolutely do not want to grant Meta the rights to their data. One would hope that the two systems have a strong firewall between them. But given Meta’s well-established contempt for the sanctity of user data, it’s not at all unreasonable to suspect that the difference here is like reserving a no-smoking seat in an airplane with a smoking section.

App Store Review Times Are Failing to Meet the AI-Driven Influx of Submissions 

Joe Fabisevich, on Mastodon:

I submitted Plinky 6.0.4 for review last week. The macOS app was approved in 4 hours, the iOS app is still waiting for review. Sure do love to distribute software this way.

He’s not an outlier; I see comments like this from App Store developers everywhere I look.

(Plinky, by the way, is an intriguing link-bookmarking app that syncs across iOS and MacOS. It’s not for me, but the nature of my work is such that I have very unusual bookmarking needs. Plinky offers a bunch of convenient ways to stash new bookmarks with low friction. It’s a labor of love — it’s totally obvious that Fabisevich himself is the number one user of Plinky, and that’s almost always true of the very best apps.)

Leadership Shake-Up at Google DeepMind 

Demis Hassabis, CEO of Google DeepMind, the company’s artificial intelligence research lab:

We have arrived at a pivotal moment in human history. I’ve been working towards AGI my whole life and now, like many of you, I feel it is close at hand. It’s critical that we collectively get the next steps right to ensure this all goes well for humanity and we usher in an incredible new age of discovery and wonder.

With this backdrop, I’ve decided that now is the right time for me to hand over my day-to-day operational responsibilities at GDM, so that I have the time and space to focus on the big picture and help influence what is to come to the best of my ability. I will be taking on a new strategic role as Chair of GDM and Chief Scientist of Alphabet, and I’m excited to announce that Koray will be stepping up to lead GDM as SVP of Google DeepMind, in addition to his role as Chief AI Architect of Google.

Google published Hassabis’s letter alongside a letter from Sundar Pichai, and all of this is happening alongside four longtime Google leaders leaving to form a new AI-focused company. The headline of Google’s dual-memo announcement was “The Next Chapter of Our AI Momentum”, and Pichai uses the same word in 10 percent of his 30 sentences (emphasis added):

And you saw the incredible momentum at earnings across all our businesses, including Search, YouTube, and Cloud. […]

Google DeepMind: We are building strong momentum: Flash is in high demand, our Cyber model is live, and Gemma models have surpassed 900M+ downloads. […]

With today’s changes we’re going to keep driving our momentum. Onwards!

Methinks he doth protest too much. If Google really had the momentum in AI that Pichai is declaring, I suspect Gemini might have suggested he’s overusing the word.

‘Google’s Top AI Brains Are Leaving to Launch Discovery Loop’ 

Steven Levy, writing for Wired:

Today it’s official: After almost 27 years, Dean is leaving Google, along with Ghemawat and two other top-tier AI scientists, to found a company called Discovery Loop.

Even though Google will take a stake in the new company, it’s a devastating blow to the search giant as it attempts to keep pace in the frantic AI model competition. It’s bad enough that Dean and Ghemawat, who were among the company’s first hires, are leaving — that’s like Mick Jagger and Keith Richards ditching the Rolling Stones to start a new band. Worse, the other cofounders are also supernovas in the AI firmament: Oriol Vinyals, VP of research at DeepMind and a technical lead for Gemini, and Quoc Le, a cofounder of Google Brain and the key scientist behind Google’s AutoML-Zero, a project that uses machine learning algorithms to autonomously build AI products.

In an interview I did with the cofounders just before launch, Dean tells me the idea came up only a few weeks ago. He was quickly joined by the other three, who are not only long-time colleagues but friends who vacation together. “We were working on different things, but we were all starting to see the possibility of AI being able to automate scientific and engineering loops,” he says.

I think the Jagger/Richards analogy is strained, to say the least, but the tectonic plates have shifted this week over in Googleland. This might be to Google what io is to Apple — something that ought to have happened within rather than requiring departures of legendary talent.

Meta Ordered to Pay $942 Million in New Mexico Child-Safety Lawsuit 

Meghan Bobrowsky and Erin Mulvaney, reporting for The Wall Street Journal (gift link):

A New Mexico judge ordered Meta Platforms to pay more than $900 million and limit the time young people in the state can spend on its apps, significantly increasing the cost of the landmark child safety verdict against the Facebook and Instagram parent.

The judge said Thursday that Meta must create a new $567 million abatement fund in addition to paying $375 million in civil penalties that a jury previously ordered. The company must also enact certain safety features such as limiting the amount of time underage users in the state spend on Facebook and Instagram, hiding by default the number of “likes” on photos for such people and disclosing to users there the risks of its platforms.

The creation of the fund, aimed at rectifying harms caused by the Facebook parent’s social-media apps, was “necessary, due to the wide-ranging impacts of the harm and the complex nature of the remedy,” state Judge Bryan Biedscheid said. The dollar-amount of the abatement fund was slightly smaller than the $779.5 million attorneys for the state sought.

Meta said it disagreed with the ruling and planned to appeal.

You don’t say.

The next trial, brought by four state attorneys general, begins jury selection in Oakland, Calif., next week. Meta said in a court filing that the states in that case are asking for more than $1 trillion in damages.

The case they just lost, with a judgment of about $1 billion, was for New Mexico alone. If this isn’t overturned, and then sets nationwide precedent, we’re talking real money. The tobacco companies survived, but this seems like that. Investors seem unconcerned — Meta’s stock is up 1.5% so far this morning.

Gurman on OpenAI’s Device: ‘A Doughnut-Shaped Speaker That Costs Over $300’ 

Mark Gurman, reporting for Bloomberg (gift link):

OpenAI expects users to rely on the smart speaker throughout the day. It will work similarly to the company’s ChatGPT voice mode on smartphone apps, but with more advanced models for humanlike interactivity. The device is designed to learn more about a user over time, letting it tailor conversations and act more like a real person.

The circle-shaped device will include parts that move on their own, according to the people. That will help show when it’s responding and interacting with the user. The goal is to make the object feel more alive than today’s stationary speaker products. The product will have speaker grills and microphones for fielding commands and conversing with users. The battery-powered item will be designed to work in different positions — in a user’s hand, say, or placed on a nightstand or kitchen counter.

OpenAI is also planning to include lights on the device to demonstrate when it’s listening and make interactions feel more personal. A camera system and other sensors, meanwhile, will perceive the surrounding environment and feed visual information into the AI.

This doesn’t sound like a “smart speaker” with lights, moving parts, cameras, and other sensors. It sounds like a robot companion, and a robot companion obviously needs a speaker, amongst its other essential features. It’s like calling R2-D2 “a smart speaker” — it wouldn’t be wrong but it’s missing the point. (You could technically call the iPhone “a smart speaker”.) What the io device seems to be missing is autonomous movement. So you need to carry it around like a mogwai, rather than it following you around or going places on its own. I couldn’t give two shits about an OpenAI “smart speaker” if the point is just to play music and podcasts, but a handheld cross between R2-D2 and C-3PO, that could be fucking cool.

It’s a pet, it sounds like. A revolutionary pet, if they pull it off. And people love their pets.

OpenAI Files 28-Page Motion to Dismiss Apple’s Lawsuit (PDF Link) 

This is more like it. No mealymouthing or wishy-washiness here. This is a strident defense. I’ll quote just one line for now:

Apple offers nothing because it has nothing because there is nothing. Its Complaint cannot and does not state a misappropriation claim against Defendant Tan.

I’ll post more thoughts later, but if you’re following this lawsuit, you should read OpenAI’s motion yourself. It’s cogently written, not mired in legalese. Legalese is generally a sign of shitty lawyers. The law is meant to be practiced by lawyers, but understood by everyone. The law is not a priesthood; motions in a lawsuit are not holy texts reserved for the sainted few. What boggles my mind is that almost none of the outlets reporting on this today linked to OpenAI’s actual motion. (Kudos to Jess Weatherbed of The Verge, who did.) Summaries are necessary and commentary is good, but for chrissake link to the source document.

Brendan Leonard: ‘Do It 14,000 Times Slower With This One Trick’ 

This comic from Brendan Leonard is a fine companion to yesterday’s items (here and here) on pausing to consider if our use of AI is helping us focus our time on what we love to do, or, instead, robbing us of the things that make us human. The bit about making a sandwich hit close enough to home for me to make me laugh aloud.

Add a Shortcut to Control Center to Open the Current App’s Preferences in the Settings App 

Regarding my earlier complaint about it being a slog to open Safari’s preferences in the Settings app on iOS, a few readers pointed me to this tweet last year from Quinn Nelson, showing how to build (or download from iCloud) a simple Shortcuts shortcut that you can add to Control Center to open the current app’s preferences in Settings. Works great.

Update: Stephen Robles:

I made a few riffs off that one as well:

BMW Executive in 2023: No Plans to Sell in-Vehicle Ads 

Tanya Gazdik, reporting for MediaPost back in December 2023:

Despite the ever-expanding screens in its vehicles, including an available 31-inch backseat theatre screen, BMW has no plans to sell advertising on any of them. Radio commercials are intrusive enough, says Stephan Durach, the brand’s senior vice president, connected company development.

“At the end of the day, I think your car is your last private space,” Durach told a small group of media members last week during a roundtable discussion. “It’s where you can do whatever you want by yourself — you have the right temperature, the music you want. To say I’m selling the screen to play a commercial — I don’t see it. It’s a private space.”

So much for that.

BMW has not been afraid to push the envelope to find new ways to make money. The automaker was the first to charge a fee for heated seats in its vehicles in some overseas markets. But earlier this fall, the automaker dropped the heated seats subscription option after customers expressed discontent for having to pay to unlock existing functions in their cars.

“Discontent” is doing a lot of work there.

I got this MediaPost link from this article in Der Spiegel, regarding the outrage over the Spider-Man ad BMW injected into the dashboards of its vehicles around the world last week. The Der Spiegel article is in German, but according to Safari’s translation to English, a BMW spokesperson had the temerity to claim that the Spider-Man promotion is not an advertisement, but instead “a special surprise for its customers”, and that it is “not intended to advertise the film or serve as a conventional film trailer. In this respect, it is also not classic advertising — and no advertising will continue to be displayed in the vehicle.”

If BMW was paid by Sony for this, it’s by definition an advertisement. If I owned a BMW and this fucking thing showed up on my dashboard I’d feel compelled to take it back to the dealership and drive it right through the window into the showroom, to reciprocate with “a special surprise” for them.

StopTheScript Is a Dickover Killer 

Back in March I sung the praises of Jeff Johnson’s StopTheScript and StopTheMadness Safari extensions. I want to re-link to StopTheScript in particular. I wrote last week about ad-blocking content blockers, and I’ve gotten a slew of wonderful feedback from readers about that. (My thanks to everyone who whitelisted DF with their ad-blocker of choice, too.)

One of the recurring issues that readers raised are sites that present “It looks like you’re running an ad-blocker...” dickovers. It’s classic whack-a-mole: (1) website shows annoying obtrusive ads; (2) you install a browser extension to hide those ads; (3) website tries to detect that you’re hiding their ads and prevent you from accessing their content until you turn it off. Fuck them. It’s your web browser.

The detectors require JavaScript to do their thing. The entire purpose of StopTheScript is to disable JavaScript on a per-website basis. By itself, Safari only offers a global on/off switch for JavaScript (in the Security tab in its Settings window on Mac, or in Settings → Apps → Safari → Advanced on iOS). For me, and probably for you, it’s unfeasible to browse the entire web with JavaScript disabled. StopTheScript is the solution. When you run into a website where JavaScript is being used against you, just tap the StopTheScript button in Safari’s toolbar and then tap “Always Allow on This Website” — or, what I often do, tap “Allow for One Day” just to see if it helps.

For these ad-blocker-detecting-dickovers, StopTheScript generally works like a charm. I just used it earlier today when I linked to the BMW/Spider-Man ad story at The Hollywood Reporter. Turned off JavaScript on THR’s website, reloaded the web page, and boom, their fucking dickover was gone. Turning off JavaScript on THR does have other side effects — it prevents the loading of thumbnail images in the sidebar list of “Most Popular” articles — screenshot. I see this as a positive side effect, not a negative. StopTheScript also works like a charm to disable the ad-blocker-detecting-dickover at Snopes, which I linked to for my Ulysses S. Grant post this week. And you will definitely want to enable it for Reuters.

If turning off JavaScript breaks a website, you can re-allow it. It’s easier on the Mac: Control-click on the StopTheScript toolbar button and choose “Manage Extension...” — this will jump you to the right place in Safari’s Settings. On iOS, you’ve (alas) got to trek into the Settings app (Settings → Apps → Safari → Extensions → StopTheScript) to revoke it for a particular website.

StopTheScript is a $6 one-time purchase, including Mac, iPhone, and iPad. A veritable bargain.

BMW Has Put a Spider-Man Ad on the Dashboard Display of Owners’ Cars 

James Hibberd, The Hollywood Reporter:

BMW owners are taking to social media to express outrage that the automaker suddenly started pushing ads for Spider-Man: Brand New Day onto their dashboards.

The ads began appearing last week on newer-model vehicles and some drivers who forked up to $160,000 for a luxury car or SUV aren’t very happy about being spammed when they start their cars. The promotion is scheduled to run through Aug. 10, according to the automaker’s press release, and represents a partnership between the automaker and Sony-Marvel.

Some of the scathing comments on Reddit’s r/BMW forum and other subreddits include: “That’s some absolute bullshit”; “Insanely dystopian”; “This needs to be made illegal before everyone starts doing it”; “$130K to get a Spider-Man commercial”; “sounds like a Black Mirror episode” and simply: “Fuck everything about this.”

A banner touting the film first appears when the car is started, though owners have to click on the ad to see the full video. Still, one owner claimed BMW has been pushing increasingly intrusive videos onto its dashboard space.

This is absolutely insane, especially for cars that people own. If you own a car and an ad is shown in your car, you should get paid for the ad. And you should need to agree to it first. BMW is supposed to be a luxury brand, and one meant for driving enthusiasts. This is so absurd it’s hard to believe it’s real. I asked a family member who just got a new BMW to confirm it. Unbelievable.

Shawn Smucker: ‘Please Use AI’ 

I find most poetry obtuse, dancing around a point rather than making one sharply. Not this one.

Matthew Green on Anthropic’s New Cryptanalysis Results 

Matthew Green:

If you’re under the impression that these models are “glorified autocomplete” or that progress is slowing down, I need to urge you: stop thinking that. The models are very intelligent and capable, they are getting better at a fast clip. I can cite measurable and impressive progress over just the past five months on specific types of problem I’ve asked them to look at. If there’s a ceiling out there, I don’t yet see evidence of it. The people who think models are dumb are mostly using Google’s free AI search results, and not interacting with the high-end stuff (which only costs $20, so it’s not out of reach.) And they’re mostly not working in new areas.

On the other hand: if you think that models are super-intelligent or that AGI is already here, you should also stop thinking that. Working with these tools is like swimming in a pond where the ground drops off sharply. One minute you’re wading comfortably and there’s support under your feet. Then suddenly you cross a specific line, and you’re back to swimming on your own. This analogy is my best way to explain what it feels like when the model goes from helpful to clueless.

Green is second-to-none in his ability to explain advanced cryptography in easily understood ways, without dumbing it down.

Uh, I’m Pretty Sure People Would Know 

New York Times Magazine story editor Willy Staley tried Sean O’Mara’s “Living Diet” (nothing but steak and fermented foods like sauerkraut) for a week:

To O’Mara, the diet is not just a temporary means of losing weight but a way to eat for good. He has been doing it for 10 years, and credits it with turning his life around. At one point in our conversation he pulled up the Bristol Stool Chart, which ranges from Type 1 (“separate, hard pellets”) to Type 7 (“watery, no solid pieces”). O’Mara is consistently delivering Type 4 (“smooth, soft, like a snake”), with pointed ends, indicative of healthy rectal function, he told me. “When you start eating healthy, you don’t need toilet paper,” he claimed. “Animals in the wild have no residual stool on their anus.” He described a proper bowel movement to me this way: odorless, wipe-free, over in three to seven seconds and “nearly orgasmic.”

“I could have a bowel movement behind a sheet at a dinner party in the corner of the room,” he said, “and nobody would know.”

My first thought upon reading this was, What a load of shit. Then I realized, well, yes, literally.

Then I thought about it some more and realized this is the Platonic ideal of a bullshit claim. If I told you that, say, I can eat an entire meal while doing a headstand, you could say, “I don’t believe you, show me.” But who in their right mind would challenge this quack O’Mara on this one? Certainly not the hosts of the dinner party, that’s for sure.

Sam Altman, Definitely Not a Weirdo 

Sam Altman, on Twitter/X:

cool use case of chatgpt work i heard last night:

connect your family calendars and explain your kids’ interests.

every morning for the drive to school, have it make a podcast that talks about one kid’s soccer game that afternoon, one kid’s upcoming birthday, some news, etc.

Katie Notopoulos, at Business Insider:

Talking to your kids about their upcoming soccer game or birthday is one of the enjoyable, pleasurable experiences of parenting. Those nice moments of positive connection, chatting in the car, are something I suspect most parents aren’t looking to give up or outsource.

This is one of the overall challenges with where we are with AI right now: AI might be capable of doing some of the tasks we find pleasurable and enjoyable (like creative writing or drawing), but what many people want is for it to take on the ones we don’t want to do.

I’m starting to think maybe Sam Altman isn’t hooked up right.

David Pogue: ‘Alexa+ Is a Buggy Embarrassment’ 

David Pogue, at Pogue’s Posts:

Amazon’s “50+ things to try” list mentions that Alexa can “find a home maintenance professional.” So I tried it.

ME: I need a septic-system repair.

ALEXA: That service isn’t currently supported. I can help with plumbing services instead.

ME: Okay, fine. Plumbing services.

ALEXA: What’s your plumbing issue?

ME: I have untreated sewage pouring out of my kitchen faucet.

ALEXA: Is this urgent?

Uh … what do YOU think, dumbass? But OK:

ME: Yes.

ALEXA: When do you need it by?

Displays four responses: ASAP, Within a week, Further out, and I haven’t decided yet.

ME: ASAP.

ALEXA: I’m Alexa, not Shaq.

This could only have been funnier if Alexa had responded “The Aristocrats!”

(Which great film, is, in fact, available to stream on Amazon Prime.)

Apple News Ad of the Week 

I look forward to this level of class and brand prestige coming to Apple Maps.


OpenAI Responds to Apple’s Lawsuit and Motion for Preliminary Injunction: ‘Apple Is Getting This Wrong’

OpenAI published an unbylined blog post overnight, responding in public — but not yet in court — to Apple’s new motion for a preliminary injunction. It’s an unusual move to respond to a high-stakes legal filing with a blog post, but OpenAI is an unusual company. A few snippets from their post, and some commentary:

Apple had claimed that they contacted OpenAI in February and that we didn’t respond. They now admit that their outside lawyers emailed the wrong person after confusing two Asian last names — only after we brought this to their attention.

OpenAI is hanging on to the fact that Apple’s outside counsel, Gabriel Gross, sent one email to the wrong address, and quickly emailed an apology. In OpenAI’s phrasing, it sounds like Apple’s attorney sent the entire initial letter of concern to the wrong person, and that’s why OpenAI never responded — because it wasn’t sent to the correct person (OpenAI general counsel Che Chang). That’s not what happened. The initial blockbuster “hey we think you guys are stealing our trade secrets and we want to talk to you about it” letter was sent to Che Chang. And Che Chang never did respond to Apple’s lawyers. That a mistaken email thanking Che Chang for a phone call that never happened (because that email was intended for another OpenAI employee) was also sent is irrelevant. I don’t understand why OpenAI is continuing to focus on this inconsequential mistake. (Apple’s motion for a preliminary injunction includes the full text of the mistaken email and subsequent apology.)

Apple accuses Chang Liu of accessing Apple confidential information after leaving the company, but only now admits that Apple employees reached out to him and asked for his help to locate this information (you can read the messages here). Apple now tries to shift the blame to “residual access”, but they also don’t disclose that this is a common issue with Apple which is caused by them failing to properly manage system access when people leave. What that means in practice is that former employees who are trying to do the right thing when they leave still have access to Apple files — despite not wanting them or even being aware of them.

OpenAI is seemingly alluding to Apple’s unusual use of iCloud Drive, tied to employees’ personal Apple Account IDs, that I (coincidentally?) wrote about yesterday. Apple’s motion for injunction, however, addresses this very point. From page 3 of the motion:

Mr. Liu resigned on Thursday, January 22, 2026, and provided notice that he would start at OpenAI the following Tuesday. On his last day, he failed to respond to Apple’s attempt to schedule his exit interview or sign his confidentiality reminder.

In the days following his departure, Mr. Liu seemed initially cooperative and aware of his obligations to Apple. He worked with others on his former Apple team to return certain Apple information remaining on his personal iCloud account to Apple.1 He also continued to converse with former co-workers, for example, to answer questions about his earlier work and where certain information was stored. But these interactions and exchanges cannot explain the repeated, unauthorized downloading of voluminous technical files from Apple’s cloud-based storage discussed below, which Mr. Liu performed on multiple occasions from February to April 2026 while employed by OpenAI.

That footnote reads:

1 While Apple seeks discovery into what Apple confidential information Mr. Liu accessed from his personal storage accounts (including iCloud) and devices after his departure, the specific unauthorized downloads referenced in the complaint and at the heart of this motion are not based on iCloud activity, but instead relate to Apple’s third-party cloud storage.

Nowhere in any of Apple’s filings (here’s the Court Listener index page for all the documents filed in the case) does it say who the third-party cloud storage provider is, but I’m almost certain it’s Box, which I know is widely used throughout Apple.

The iMessage transcripts that OpenAI provides at the bottom of their post do not contradict Apple’s claims at all. Apple’s motion states that Liu helped former colleagues find certain documents that were in iCloud; that’s what OpenAI’s transcript shows. But that’s not in dispute. Apple also claims that Liu accessed confidential information, presumably in Box and definitely not in iCloud Drive, on five different occasions, up until 27 April 2026, over three months after he left Apple. These chat transcripts offer no explanation for that. The chat transcripts explain iCloud Drive access that Apple itself says is not in dispute, and do not explain the 37 documents Liu downloaded from the third-party cloud provider (Box?) that Apple says are at the heart of naming him in the lawsuit. Here is Apple’s declaration from digital forensic specialist Daniel Roffman, documenting Liu’s access to confidential files post-employment (albeit with significant redactions).

I do not understand why OpenAI is treating this as a PR problem instead of as a legal problem. Dan Moren, linking to it from Six Colors, is of similar mind, writing:

What kept running through my head while reading this was the old legal chestnut: “If you have the facts on your side, pound the facts. If you have the law on your side, pound the law. If you have neither on your side, pound the table.”

Thus far this feels like table-pounding from OpenAI to me. Their blog post does, however, move the ball from “we have no interest” in Apple’s trade secrets to “we don’t have them”, (emphasis added):

Apple also accuses Tang Tan of trying to get and use their trade secrets. However, Tang has always been clear with the team that we do not want, and must not use, any confidential information from other companies. Tang served Apple for more than 24 years and was widely known as one of the most innovative leaders at the company. [...]

Apple’s request for a preliminary injunction is both based on false information and completely unnecessary because we do not have, nor want, any of their trade secrets. We’re much more interested in building innovative products and technologies that push the frontier.

To me, the most interesting response from OpenAI wasn’t their blog post. It was an email released by Apple, as “Exhibit F” to one of their expert declarations submitted to the court last night. OpenAI has retained the renowned law firm Quinn Emanuel as outside counsel, and this exhibit is a long email from Quinn Emanuel attorney Patrick Curran to Apple’s attorneys. From that email, dated Monday July 20, Curran writes:

You also ask that we “revisit” the specific points proposed in your July 15 letter. It appears that you want to move backwards. As noted, we already discussed these during our meet and confer but Apple was unable to respond to basic questions my colleagues raised about these requests. For example, your letter proposes that OpenAI “[p]roduce witnesses to testify at deposition” but Apple was unable to identify who those witnesses would be. Similarly, Apple was unsure when we asked if it was actually proposing that hundreds of OpenAI employees fill out “questionnaires” even if Apple has no basis to allege (and is indeed not alleging) that such employees have any connection to this litigation. The seven sections in your letter are broadly worded and remain vague and general. This is not what a forensic protocol looks like and we’re sure you understand that you will not get this as relief from the court. You first need to (preliminarily) identify the TS you are suing for, and your email states that you “appreciate the need” to do so. Any protocol will be informed by such identification. A forensic protocol cannot be based on general terms like “Apple confidential information”; you need to tell us what you’re looking for, and it sounds like you understand that and are prepared to do so. The efficient way forward is therefore to tackle these issues as part of the negotiation of a proper, detailed forensic protocol. If you instead prefer to move for a PI because OpenAI did not agree off the bat to subject hundreds of employees to “questionnaires” about “Apple confidential information” generally, that is unfortunate — and inconsistent with what I understand both our clients have requested. If you choose this path instead of working with us, we look forward to filing an opposition that sets the record straight.

Apple, obviously, did choose this path (“PI” = preliminary injunction), and I too look forward to OpenAI’s setting the record straight, especially if they do so in plainspoken language like Curran’s in this email. Curran continues:

Finally, although I know OpenAI would like to resolve this amicably, as their counsel I have to tell you what I think you already know — this case lacks merit. You have not articulated any basis to support a preliminary injunction. Your complaint is predicated on a misrepresentation of facts and allegations that are speculative at best. It fails to even remotely identify any trade secrets. You are attacking ordinary business practices (used widely across the industry). You are complaining about situations that you have caused, including through your own procedures and decisions. We stand ready to oppose any preliminary injunction motion and tell the world what really happened here to set the record straight. We made clear we would prefer to quickly and collaboratively address any legitimate concerns that your client has, but that is not well-served by repeated threats.

This email is a far better response than what OpenAI published on their blog. 


Why Apple Requires a Cellular Account Through a Big Three Carrier to Lease an iPhone

Following up from last week, when I asked:

When you lease an iPhone through Apple Upgrade, you need a cellular account on one of the big three U.S. carriers: AT&T, T-Mobile, or Verizon. That kind of stinks, and I’m not quite sure I understand why. You’re leasing the iPhone through Apple and Klarna, not the carrier, so I don’t know why Apple cares. If you know why, shoot me a message and explain it. Is it just a simplistic credit-risk evaluation, where prepaid plan-holders and MVNO users in general are viewed suspiciously?

I got a slew of messages about this. Credit-risk assessment is seemingly part of it. There’s a lot of fraud in iPhone purchases specifically and cell phone service generally. The big three carriers do a significant amount of risk assessment before letting you open a new postpaid account; that you have an active account with one of them is a signal that you’re not trying to lease an iPhone using phony credentials in order to sell it.

But the bigger reason is the complex nature of the contracts between Apple and each of the big three carriers. A reader who worked on the carrier team at Apple for a long time (but left a few years ago) wrote:

In response to your question on why Apple would only offer iPhone on the “Big 3” for the new Upgrade Program: Every year, the Carrier Teams at Apple negotiate a deal/program (hundreds of millions of dollars) with each of those Big 3. In return for those dollars, Apple will make concessions exactly like this (or similar.) This is also why, for example, their logos appear more prominently or are the only ones called out on signage, commercials, etc… Although they really aren’t threatened by MVNO’s (the ones they don’t own) or regional carriers, it’s more like Apple is selling it as part of a package deal that’s exclusively offered to its biggest and best “tier 1” partners. It also acts as a carrot to perpetually try to motivate smaller partners into behavior Apple wants.

This might change — some of the bigger MVNOs are trying to work their way into “tier 1” (or maybe create a new “tier 1.5”). But for many years now, part of the co-marketing agreements between Apple and the Big Three is Apple agreeing to require a postpaid account with a Big Three carrier for all “special” iPhone financing deals, including the old iPhone Upgrade Program and the new Apple Upgrade leasing.

One interesting exception is that Boost Mobile is included alongside the Big Three for Apple Card Monthly Installments (ACMI), a program that offers 0% APR on certain products if you pay for them using an Apple Card. From the ACMI small print:

In order to buy an iPhone with ACMI, you must select one of the following carriers (prepaid carrier plans are not supported): AT&T, Boost Mobile, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms.

So perhaps some of the bigger MVNO carriers might work their way into Apple Upgrade — but if they do, it sounds like they’ll need to pay Apple for the privilege.

With regard to fraud, a former Apple Store retail employee wrote:

I left in 2019, but I’d estimate on some days a double digit percentage of in-person phone sales were fraudulent.

This behavior absolutely exploded when you started to be able to do carrier financing in the store. They had stolen the identity of a legit account holder, come into the store with the info needed to access the account. They always wanted the highest end phone, and would pay the sales tax due at time of sale in cash. Never wanted any accessories. Never wanted to open the box or set up the phone.

As bad as it was with the activation requirement, it would be way worse without it. I believe it’s gotten a lot better, and the carriers have more advanced systems in place to detect and deter this behavior now. But ultimately, the carriers ate the cost for millions of dollars in devices they never got paid for.

I suspect that reader is correct that Apple, in collaboration with the carriers, has cracked down on this. 


Temu Is a Comically Bad App

Cabel Sasser on Mastodon:

the temu app will be studied for generations.

i opened the app, and recorded this unedited, nearly two minute, launch sequence. it somehow just gets funnier and more absurd

I agree with this sentiment, right down to the fact that Temu doesn’t deserve capital letters.

I placed an order from Temu back in August 2023. At the time Temu was the #1 app in the App Store. I surmised it was some sort of crap store, but wanted to see for myself. It is in fact not merely a crap store but a spectacular crap store — like if a souvenir shop on a Jersey shore boardwalk were the size of a football stadium. Thousands of items, many of them rip-offs, at absurdly low prices. I bought (screenshot):

  • Two Apple Watch straps. One of them knocking off Apple’s Braided Solo Loop for $1.88; another knocking off the Apple Watch Ultra Alpine Loop for $2.34.
  • A pair of knock-off AirPods: $8.98.
  • Another pair of wireless earbuds branded “Lenovo” but definitely not made by Lenovo: $10.25.
  • A knock-off Apple Watch Ultra (“Smart Watch Answer/Make Call 2.19" HD Full Touch Screen Watch With BT Call, Fitness Tracker With Heart Monitor”), which included both orange and black (misspelled “balck”) rip-offs of Apple’s Ocean Band, for $16.49.
  • A “Magnetic Suction Anti-Lost Lanyard” for, I think, AirPods: $1.79.
  • An iPhone case: $3.46.

Grand total for all seven items: $48.81. I ordered it all on 20 August 2023, and it arrived at my P.O. box on 2 September. The contents of the box looked less like it had been “packed” than “picked out of the trash and hurriedly stuffed into a box”.

The iPhone case was so flimsy it didn’t properly snap onto the phone. The Apple Watch straps were ... OK? They were about as good as you could hope given that they cost around $2 each. The knock-off Apple Watch Ultra actually did sort of work, insofar as it had a color screen that turned on and showed watch-like screens (that looked nothing at all like WatchOS). The watch case was made of plastic, and watch straps did not snap into place in the slide-in channel where they connect — they just permanently slid around. I couldn’t get either of the bluetooth earbuds to work but I didn’t spend more than a few minutes trying with each, because I realized I had no intention of putting them into my ears. The lanyard I don’t remember.

Temu today no longer tops the U.S. App Store’s Top Free Apps list, but it remains in the top 25. (It was at #19 this morning, and #22 this afternoon.) Temu’s slogan remains unchanged: “Shop like a billionaire.” Who am I to argue with that? We know one of them is on a lot of drugs — maybe all of them are, and Temu is what it’s like.

After I placed that initial order, I started getting emails from Temu. Seven of the emails pertained to my order: an order confirmation, a shipping notice, a shipping update, another shipping update, a “we noticed your order didn’t arrive on time so here’s a $5 coupon” update, a delivery confirmation, and then a prompt to leave “an honest review detailing our product quality and your overall experience”. The emails kept coming. I decided to leave them turned on until I wrote about my Temu experience on Daring Fireball. As I type this sentence, I’ve received a grand total of 916 emails. That’s just under one per day for the 1,076 days since I placed my one and only order from them. Here’s a text file with the dates and Subject lines for all 916 emails. In the early months after placing my order, they sent me multiple emails per day, every single day. I particularly enjoy how, in the Subject lines, they occasionally abbreviate my name as “John Gru...” (for privacy?), despite the fact that (a) the emails are all sent to me, and (b) in many of the other messages, they spell out my full name in the Subject.

Don’t do what I did and actually try Temu. Just watch Sasser’s video. It tells you everything you need to know.